Tips for Building a Successful WebSite
You probably already know the method of making any kind of revenue from the internet depends on a well designed website. What most of us don’t realize (or refuse to admit) is that sites need not have to look perfect or be professionally designed to be successful.
Don’t take it by the literal meaning!
In the short, any site that generates income is a successful site. From a marketing point of view, any site which brings in an income can be considered as a well designed site. Most of us can’t get our heads around this fact: some of the most basic or aesthetically unpleasing sites can be the most profitable. We don’t usually need a perfect site.
Our site need not have to be a killer design to generate revenue. The site http://www.bizwaremagic.com which the maintainer designed from scratch now brings in over 50,000 visitors a month and has Google PR6. All that is not really important, what is important is that the site brings in money each and every day! It is a profitable site, it’s not pretty but it works. He earns revenue from Google Adsense, affiliate sales and have even formed partnerships with other sites and businesses on the web.
The main reason for the above site (any site) has value is because of the targeted certain keywords or keyword phrases with the site. Once these keyword phrases rank high in all the search engines getting valuable traffic to the site is simply automatic.
In short if this one action is done in the right way and we manage to get high rankings for the site related keywords, then the site will generate revenue. For example, if this site achieves top 10 ranking for ‘php tips’ or ‘web design tips’ I will make money, regardless of how good or bad this site is designed!
Its true, that this does not mean design will not play an important role in the success of any web site. Professional graphics, headers and logos are great if it can be afforded, still there are other design elements that has a greater role in the success of the site.
Any site should be easy to navigate with all links clear and all page having a link to the home page. The site should be pleasing to the eyes and consistent through out. The content should be organized and streamlined to make the visitors happy. Make sure that each page will cover only one topic, if you have to span through different topic split the pages. Use the main targeted keyword in the title and heading. Dont overdo it. There are claims that more than 5% density for a keyword is assessed as keyword stuffing by some search engines.
Description for the Search Engine Result Pages
Design and develop your content writing in short, informative and witty language. It does not matter as long as the message is conveyed in the process. The search engine result pages will show a short description of the page, which is mostly from the description meta tag. And most of the search engine visitors, our potential customers do think that this short description is the opinion of the search engine. Keep this in your mind when writing description tag for your page. The search engines will add creditability to your information or offer.
Imagine and expect your site to be a big hit
Design for a scalable site, and think beyond the actual pages. The sites perspective must be extended beyond this. We should accept that any website’s full power lies beyond its own pages. We must go far and near to reach the site to the nooks of the web. This can be achieved by building links, affiliates, syndicating, blogs, discussion groups etc. Most important part is that your site’s content in the major search engines. Think Big and keep it in mind at all times as you expand your site and watch it grow. Always have a clear picture of the goal with your site’s design and point it in that direction. Never forget your site doesn’t have to be perfectly designed to be successful; you just have to convey the message in a pleasing and warm method. Make sure to give the visitors what they’re looking for and your site will be successful.